The American Dream Project
The Builder's Workbook
Name: Date:
1 · Your idea
A business is a problem you solve for someone who pays.
I help with .
Working business name:
2 · Validation log
Talk to at least 5 real potential customers. What did they say?
1. —
2. —
3. —
4. —
5. —
3 · Pricing worksheet
A price must cover cost, pay for your time, and leave a margin.
Cost per unit $ + Your time value $ + Margin $
= Your price $
4 · The four steps
Find your idea — a real problem someone will pay to solve Validate it — talk to at least 3 real customers Make it real — set your price and the lawful steps (rules vary by state) First customer — make a clear offer, ask, deliver, repeat 5 · First 90 days checklist
Open a separate place for business money Keep every receipt; log money in and out weekly Check my state/city for needed licenses or permits Set aside ~25–30% of profit for taxes Ask 5 people for their honest feedback Earn my first dollar and post it on the wall Ask my first happy customer for a referral Set a goal for next month 6 · My commitment
I will earn my first dollar by:
Signed:
© Born Between Generals, LLC · The American Dream Project. Educational content; not legal or tax advice — rules vary by state.